Bloemen van Roos
‘Bloemen van Roos’ was a fun independent project where I got to shape the visual identity for a new online florist. I designed the logo and put together a small promotional campaign to bring the brand to life. This included creating a project brief, designing digital assets like a bus stop ad and an Instagram post, and crafting mock-ups to showcase how everything would look in the real world.
Digital bus Shelter
The first piece of promotional material I designed was a digital ad for bus shelter screens. To make it more eye-catching, I added animation, making it dynamic and engaging for people passing by. This way, it stood out on digital displays in transit shelters and grabbed attention more effectively.
Instagram post
I also designed a promotional piece for Instagram, keeping the same style as the bus shelter ad but tweaking it to fit Instagram’s format and audience. This way, it stayed visually consistent while feeling natural and engaging on social media.